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7 November 2001

Easter Events' three committees meet

Representatives of the three committees entrusted with the staging of the big events being held over the Easter long weekend met last Thursday at the Bowling Club.

The Great Goat Races, the Horse Races and the Big Rodeo have traditionally been the major events designed to attract visitors to, and gain publicity for, Lightning Ridge.

The heavy promotions for these events also have a further long-term beneficial effect on the town by keeping our name before the public eye throughout Australia.

This combined committee will be able to raise a total of $4500 towards the TV and radio advertising costs, but we will need funding of about twice that amount again to achieve the saturation publicity campaign during the Christmas holidays and leading up to Easter.

These combined meetings will take place every two weeks in order to ensure continuity of action and ideas.

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